Meet Keith. Keith was a client of mine way back in 2017. Here's his story.......... Keith came to me cap in hand as he needed help with his business. He was cancelling courses left, right and centre due to low attendance. Now one thing I'm really good at is stepping into your business and looking at
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The top three reasons why your ads are not converting into leads and sales. Number OneYou don't have a lead magnet. If you want to get people to give you their phone numbers or email addresses you need to give away something of value for free. You need a lead magnet. Typical Lead Magnets could be: 1. Free
Continue ReadingWhen it comes to understanding the performance of your Facebook Ad campaigns does the lingo and terminology flumix (great word) you. In this blog post I break down how to understand Facebook Ads terminology so you can understand how your ads are performing. Understand What Core Metrics Mean for Facebook Ads AnalysisI will break down what
Continue ReadingFacebook is reinstating job title targetingSo if you recall (lets face who couldn't forget it) Facebook went through a bit of turmoil earlier this year with data breaches and scandals. During this time they deactivated a lot of targeting options. This caused a lot of unrest in the marketing world due to the inability to
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About metrics being removed We’re removing a number of metrics that are identified as redundant, outdated, not actionable or infrequently used, starting in July of 2018 with the next release of the Graph API . Removing these metrics will make it easier to identify those metrics that are best suited for measuring business outcomes
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