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Understanding Facebook Ads Terminology

When it comes to understanding the performance of your Facebook Ad campaigns does the lingo and terminology flumix (great word) you.  In this blog post I break down how to understand Facebook Ads terminology so you can understand how your ads are performing. Understand What Core Metrics Mean for Facebook Ads AnalysisI will break down what

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The Return Of Job Title Targeting

Facebook is reinstating job title targetingSo if you recall (lets face who couldn't forget it) Facebook went through a bit of turmoil earlier this year with data breaches and scandals.  During this time they deactivated a lot of targeting options. This caused a lot of unrest in the marketing world due to the inability to

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