When it comes to understanding the performance of your Facebook Ad campaigns does the lingo and terminology flumix (great word) you. In this blog post I break down how to understand Facebook Ads terminology so you can understand how your ads are performing. Understand What Core Metrics Mean for Facebook Ads AnalysisI will break down what
Continue ReadingFacebook is reinstating job title targetingSo if you recall (lets face who couldn't forget it) Facebook went through a bit of turmoil earlier this year with data breaches and scandals. During this time they deactivated a lot of targeting options. This caused a lot of unrest in the marketing world due to the inability to
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About metrics being removed We’re removing a number of metrics that are identified as redundant, outdated, not actionable or infrequently used, starting in July of 2018 with the next release of the Graph API . Removing these metrics will make it easier to identify those metrics that are best suited for measuring business outcomes
Continue ReadingMy Why.Back in 2014 I smashed my foot up. Badly. I had to give up my job as a personal trainer and fitness instructor as a result of this.It was terrifying to think I had no source of income and had to move back in with my parents as I was literally penniless. At the
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