Do you use Twitter for your business? Here’s some super easy actionable tips to implement into your Twitter marketing efforts.
Determine your business goals. Most businesses on Twitter want:
- Customer Interaction
- To share content to gain leads and push prospects into their sales funnels
- Engagement with influencers
Make sure you are distributing content that is highly engaging,educational and entertaining. Graphics,quotes (although I do hate them personally) and short Twitter videos garner the most engagement.
Ensure that your Twitter bio represents your brand appropriately to attract your target followers.
- Does your photograph represent your brand?
- Is there a link to your website or blog?
- Are there any appropriate hashtags you should include?
Strategically select the people you want to follow.
To use Twitter as a marketing channel, choose the people you follow and vice versa. I recommend using Socialbro for this.
As you can see you can find followers by keyword and/or geo location.
Once you follow over 80-100 you are going to want to start segmenting your followers into lists. The average lifespan of a tweet is roughly 15-20 minutes so you aren’t going to see everything that everyone posts unless you are sitting monitoring Twitter 24-7. Aint nobody got time for that!
Now creating lists is not an easy task. I’ve got over 9000 followers so the chances of me sitting manually adding every single new follower to the relevant lists are pretty slim. I use the rule builder in Socialbro for this.
Go to the Socialbro dashboard and click on engagement.
From the drop down list select the rule builder.
Start to create your rule by clicking the create rule button.
Give the rule a name and select the follows me option. You can repeat this for the other rules later.
Give the rule a name and ignore the apply the rule to all users as they will all end up on the same list. Add your keywords and/or geolocation. You might need to set various rules up for various keywords.
Check the add to list and select the relevant list to add them to. I don’t personally recommend the use of Direct Messages as most of it is spam and irritates me. I can gain 30-40 new followers a day and get inundated with links to buy stuff,download things or random messages like “uses truetwit validation”. Urgh, just don’t do it. This is your first point of contact with a possible client, you don’t want to alienate them. I shall leave the rest to your discretion.
Follow and interact with influencers in your niche. I regularly share content from other Social Media pro’s who I respect and who’s content my audience will be interested in. Here’s one I shared from James this morning which started a conversation going about the topic. You can read that here, it’s a great article Eager sellers on social. Add your own take on the tweet so your audience know why you shared it. Excuse the choice language from me in the tweet, the article was about a pet peeve of mine.
Take advantage of hashtags. Hashtags are a way of people who don’t follow you to join the conversation. Please don’t overuse them though. 2-3 maximum is sufficient.
Engage with people on Twitter. Interacting and Retweeting encourages people to follow you. Use something like Hootsuite to follow conversations and set up streams to follow and interact with.
Participate in Twitterchats. There are absolutely thousands of Twitter chats in about every single niche you could possibly think of. This is a great way to get to know people on Twitter. Here’s a list of some upcoming ones so you can get a general idea Twitter Chat Schedule.
Determine your Twitter content strategy.
Do you currently have a content strategy?
Curate other peoples content and not just your own.
Plan your tweets in advance. Use a scheduling tool such as Hootsuite orBuffer to support your efforts.
Include “ClickToTweet” links in your content. Make it easy for readers to share your content.
Use these Twitter tips to boost your Twitter marketing. What successes or frustrations do you have from Twitter. I’d love to hear from you! Find me on Twitter and say hello!
[/et_pb_text][et_pb_team_member admin_label=”Person” name=”Claire Hunter ” position=”CEO” image_url=”https://the-social-media-concierge.co.uk/wp-content/uploads/2014/07/smc2-e1437997515548.jpg” animation=”off” background_layout=”light” facebook_url=”https://www.facebook.com/clairegaberdeen?fref=ts” twitter_url=”www.twitter.com/smmconcierge” linkedin_url=”www.linkedin.com/in/claireaberdeen” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Claire is a Social Media Marketer, Social Media Consultant and Facebook Advertising Expert. She regularly writes on all things Social Media and Facebook Advertising. She’s currently fulfilling a lifetime dream of travelling around Greece with her laptop and returns to the UK in December.