How To Set Up A Social Listening System
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Do you know how to keep track about what is being said about your businesses brand?
Do you monitor keywords and phrases to learn more about what your target audience is talking about or needs help with?
There are a variety of ways you can monitor keywords and phrases online.
FREE ALERTS
Enter your keyword or phrase and receive an email everytime someone mentions this on the internet
Talkwalker Alerts are an easy and free alerting service that provides email updates of the latest relevant mentions on the web directly to your email box or RSS feed reader.
Setup free PinAlerts in seconds, andreceive email notifications wheneversomeone pins something from your website.
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How to track keywords on Social Media
Searches phrases on Twitter. Here I have searched for tweets containing “I need to lose weight” in the last 24 hours. You can do this by hour as well. As you can see this phrase has been tweeted 473 times in the last 24 hours. You could then reach out to them on Twitter and offer a free report or ebook with an upsell to your online training program. The only down side to Topsy is there isn’t an option to search geographically.
This one has the ability to do a keyword search and add a geographic location
Monitor hashtags and receive email alerts when they are mentioned ie #fitspiration #fitfam
You can also monitor what your competitors are posting if they are social media savvy.
Manage your searches using the following tools, some paid, some are free.
Hootsuite Free version available. Set up streams to monitor hashtags
Sproutsocial Paid tool with a 30 day free trial
Agorapulse Paid tool with a 15 day free trial (I am currently trialling this).
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