Unless you have been living under a rock in the last week or so, you will have seen Mark Zuckerberg's latest announcement about the changes to the news feed. This announcement has caused mass hysteria in the business world it would seem. This will have an effect on your business post's being seen less and more posts from friends and family at the top of the newsfeed.
This has caused mass hysteria amongst business owners that the end of the world and armageddon is approaching rapidly. Okay, slight exaggeration but the business world is currently having a meltdown about this latest announcement.
First of all Facebook is first and foremost a FREE "Social" Media platform. People want to see their mates cats, what you had for your tea and how much of a failure you are at your January resolutions. They are there to be social, not to be sold to.
As business owner's you have pretty much had a free ride on Facebook for years promoting your business's.
Look in your newsfeed right now, how many posts are there from bars and restaurants asking you to tag three mates, share the post, do 700 cartwheels past the premises and you MIGHT win a lifetime supply of champagne and food.
DOES ANYONE ACTUALLY EVEN WIN THESE!!!
Facebook is majorly cracking down on this because guess what, THEY WANT YOU TO PAY FOR ADVERTISING SPACE. Just like the millions of other business owners who do this on a daily basis.
Now more than ever you need to start to get your head around using Facebook Advertising. Forget BOOSTING POSTS, they are a total waste of money, even Facebook tell you this!
Now my advice here would be DO NOT PANIC! It's not armageddon, your business will not fold because nobody is seeing your post's.
This not something new from Facebook. An average of 4-5% of your followers will see your Facebook posts in the news feed. So here are a few tips for you to get more organic reach before you delve into Facebook Advertising. I would however recommend you started to get your head around using the Ads Platform ASAP, your competitors will be doing that so don't get left behind.