Mark Zuckerberg’s Latest Announcement Causes Mass Hysteria

Unless you have been living under a rock in the last week or so, you will have seen Mark Zuckerberg's latest announcement about the changes to the news feed. This announcement has caused mass hysteria in the business world it would seem.  This will have an effect on your business post's being seen less and more posts from friends and family at the top of the newsfeed. 

This has caused mass hysteria amongst business owners that the end of the world and armageddon is approaching rapidly. Okay, slight exaggeration but the business world is currently having a meltdown about this latest announcement. 

First of all Facebook is first and foremost a FREE "Social" Media platform. People want to see their mates cats, what you had for your tea and how much of a failure you are at your January resolutions. They are there to be social, not to be sold to. 

As business owner's you have pretty much had a free ride on Facebook for years promoting your business's. 

Facebook make their revenue from advertising. Plain and simple. I have said for years that Facebook would start to penalise business's who try to game the system and NOT use the Advertising platform.  

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Look in your newsfeed right now, how many posts are there from bars and restaurants asking you to tag three mates, share the post, do 700 cartwheels past the premises and you MIGHT win a lifetime supply of champagne and food. 


Facebook is majorly cracking down on this because guess what, THEY WANT YOU TO PAY FOR ADVERTISING SPACE. Just like the millions of other business owners who do this on a daily basis. 

Now more than ever you need to start to get your head around using Facebook Advertising. Forget BOOSTING POSTS, they are a total waste of money, even Facebook tell you this! 

Now my advice here would be DO NOT PANIC! It's not armageddon, your business will not fold because nobody is seeing your post's. 

This not something new from Facebook. An average of 4-5% of your followers will see your Facebook posts in the news feed. So here are a few tips for you to get more organic reach before you delve into Facebook Advertising. I would however recommend you started to get your head around using the Ads Platform ASAP,  your competitors will be doing that so don't get left behind. 

My top tips for organic reach

  • Do More Livestreams
  • Use More Video Content
  • Ask More Questions To Garner Engagement

Don't like Livestreaming? Time to suck it up buttercup. Livestream's have the biggest organic reach over any post and more interaction
Video's get far more engagement than any other posts
Try to be more engaging. Ask questions. Share post's and ask people their views. Be a bit controversial. 
Avoid asking people to tag a friend, like, share or comment. These words are now "flagged" by Facebook and you will be demoted to the bottom of the newsfeed. Facebook have said constant offenders may lose their Facebook Account. 
Don't panic and get your knickers in a knot. Facebook is NOT the only place to do your marketing. Where else do your customers hang out? Have a good marketing mix in place.
Pay for advertising. If you want to grow your business it's time to take it seriously. The most important part of your business is getting customers and making sales. Without them your business is dead in the water no matter how good you are.  

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