Reasons Why You Need An Editorial Calendar

Why You NeedDear Claire,Why Do I Need An Editorial Calendar?

This article lists some of the most common reasons why it’s a good idea to have one.

1. You have all the information you need in one place.  You will no longer be worried about misplacing one of your frantically scribbled notes when you get a random idea/brainwave (I normally get these at about 4am so keep a notepad and pen by the side of the bed, true story). There’s no need to worry about losing your editorial calendar, since you will have it in some form of digital format. Google Calendar will suffice but I also recommend this WordPress plugin

2. It makes you more organized. If like me you are a bit scatterbrained or have a brain filled with spaghetti and seven million ideas its a good idea to keep you organised. I plan my week on a sunday like a military campaign.

3. You can plan in advance. Planning the content you’re going to post is NON NEGOTIABLE if you want to have a strong content marketing system in place. You can plan your posts even weeks before they will be published onWordpress. I normally, I say normally as I’m currently having a working holiday so have lagged behind a bit in my own marketing as been fully booked with Facebook Ads and Social Media Marketing clients last few weeks, plan my content well in advance and always work two weeks ahead of myself, even for my social media content. If you have a few hours spare why not write a few blogs in advance and keep the queue topped up.  You never know when some disaster might occur unplanned events that will prevent you from producing content, but you will still have something to post for a few weeks. Don’t forget to plan in advance for seasonal events, Christmas, Spring, Easter, Summer, any seasonal events you can think of.

6. It’s motivating.  You are likely to feel more inspired if you have a plan and system in space and won’t let your blog drop off into a virtual black hole never to be seen again.

Okay before you get started and go charging off to to create a calendar STOP AND THINK!

What is your goal with your blog?

Do you want to increase sales?

Do you want to attract new customers?

Do you want to increase brand awareness?

Define your goals and write accordingly. For me I want to create more brand awareness and attract new customers, hence why I do a lot of how to articles and top tips. As you can see down the side of my blog I have also added a FREE article if you sign up for my newsletter.

You need to define your target audience. What do you think they want to read? 80% of my clients are fitness professionals and online coaches who are pressed for time so I often write short actionable tips that are easy to understand and follow. If you are writing to attract new clients to your fitness business DO NOT UNDER ANY CIRCUMSTANCES write in  scientific manner, it will turn them straight off if its a load of mumbo jumbo big words or industry jargon. If you want to write for fellow fitpros on nutrition and exercise by all means write as much industry jargon as you wish. I often find with my clients they are totally unclear on who their target audience actually is, so get this clear in your mind before you start writing. For instance if you were targetting yummy mummy types you can write short tips on how they can cook healthy meals for all the family or fit exercise in when the kids are at school.

Add A Call To Action!!!!!

Calls to Action (CTA) are highly important. People need to know what to do next. Again check out my side bar that offers a free download.

If you want to add a mailchimp sign up form here are the instructions

MailChimp does provide its own plugin that you can use to add opt-ins to your site, which provides limited styling options within the plugin settings page and works as a widget or as a shortcode. Here’s how it works:

Step 1: Install and activate the plugin

You can do this either by visiting the plugin page on, downloading the plugin (don’t unzip it), and then going to Plugins > Add New > Upload or by searching for it on the Add New page.

Step 2: Get an API key for your MailChimp account

Log in to MailChimp and go to Account > API Keys & Authorized Apps. Click the “Add a Key” button and copy the long complicated API key it spits out.

Step 3: MailChimp Plugin Setup

Head back over to WordPress and go to Settings > MailChimp Setup. The first thing you’ll do is paste that API key so that the plugin can connect to your account. Once that has been verified, you’ll see a variety of settings for the sign up form. Once you’ve got those the way you want them, you can insert the form as a widget (if you want it in a sidebar or widget-enabled footer) or as a shortcode (in posts and pages).

Step 4: Insert the shortcode

To get the form in posts, you’ll need to go the shortcode route. All you do is paste the following code (including the brackets) wherever you want it in your post: This is what it will look like when you use it


Screenshot of the coding required

mailchimp shortcode




It would be great to hear how you get on with this!

The Social Media Concierge


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