So if you recall (lets face who couldn't forget it) Facebook went through a bit of turmoil earlier this year with data breaches and scandals.
During this time they deactivated a lot of targeting options. This caused a lot of unrest in the marketing world due to the inability to target people by income brackets, job titles, fields of study and so on.
Facebook calls these "partner categories"
Now normally it's usually doom and gloom with Facebook but this time the latest announcements are all GOOD NEWS!
HURRAH to the return of job title targeting.
I'm so excited by this announcement!
As of today I have not received the roll out of job title targeting but have been informed it's currently in a roll out to all accounts.
New Targeting Sections To Facebook Page Admins!
I spotted these new targeting options appear today underneath:
Behaviours > Digital Activities
These are great if you have a specific niche you work with that falls into the above categories.
What would you use them for?
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