Things You Should Be Doing With Facebook Advertising Right Now

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Split testing your campaigns.

  • Write different versions of your ad copy
  • Test various images
  • Test your target market. Age,gender,job title,interests

My top tool for split testing is Adespresso. This starts at 49USD for one ad account.

  • Your strategy should look a little like this.
  • Create lots of ad variations
  • Check to see what’s working
  • Deactivate the lowest performers and try something new

Use CTA buttons

When creating ads, you get the option to include one of seven buttons with your ad. Check out the options and choose which one will work best with your campaign. I have heard rumours there will be a “buy now” button coming soon. They do have a “shop now” button but for me I feel this only works well on ecommerce products using the carousel ads format. COME ON FACEBOOK WITH THAT ONE. Sales and leads are what you should be aiming for. Never LIKES. Likes are for vanity in my eyes.

 

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Use a custom landing page

If you run an ad to a url like this for instance www.clairehunter/facebookadvertising/leadpages.net your ad will instantly be rejected by Facebook. Make sure your landing pages are on a url hosted on your own website.

Some of the most successful  advertising campaigns I’ve managed have been ran to custom landing pages. Never run them to your homepage as you will most likely lose their interest instantly.

Videos or product images  with a description and product benefits help to persuade the visitor to click the call-to-action.

Mention the cost

You only want people clicking your ad if they can afford your services right? You don’t ant to get a good CTR for the prospect to say “oh I can’t afford that”. I’ve made that mistake in the past trust me on this one.

Relevance score

Test your ads to a small budget first. If the score is under 8/10 you need to change it. I regularly garner scores of 10/10 with my clients. High five!

Facebook says they use relevance score to determine “expected” interaction with your ad.

Relevance score is calculated based on actual and expected positive and negative feedback from the ad’s target audience.

 

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