Two Common Reasons Why Your Facebook Ads Aren’t Performing

In This Blog I Explain Two Common Reasons Why Your Facebook Ads Aren’t Converting

With more than two billion active users, Facebook is the place to be for enterprising business owners and marketers. Add to this Facebook’s huge array of tools that business owners and marketers can use to gain powerful insights into their campaigns and it’s easy to see why Facebook is one of the most attractive platforms for business owners to advertise their products and services.

However, many business owners fail to gain the results they want. this means a considerable amount of their budget is being flushed down the loo on low performing ad campaigns.

The good news is that it doesn’t have to be that way. Many times it’s just a simple error that you need to fix, or a new system to be implemented.

Here I explain the most common reasons why your  Facebook ads aren’t converting, and how you can avoid them to improve your advertising returns.

Not Testing Your Campaigns.

With Facebook advertising, there is no single type of ad that works for everyone.  What worked for you once could easily fail to generate the same type of returns the second time around.

This is where you really need to start testing your campaigns. . From choosing the best images to creating punchy headlines, there are several ways to use Facebook’s advertising toolkit to your advantage. Facebook has an extraordinary amount of data you can utilise to make sure your ads perform for you.

Put yourself in your audiences shoes.

  • What do they search for on Google
  • What pages do they follow on Facebook
  • Do they follow your competitors
  • What blogs do they read

The key is to keep this to a narrow audience where possib

Hone in your audience based on interests and other attributes, in addition to the more obvious parameters of gender, age and language. Here, also bear in mind the Facebook’s cost per click is higher for some age groups than others, which makes it especially important to choose your audience wisely.

You could also consider doing this audience research before beginning your Facebook campaign to better understand your audience and their behaviour.

When designing your ad, remember that visuals are everything – a strong image will speak louder to your target audience than even the most compelling copy ever will.

Create ad sets with multiple images to narrow down the images that attract the most attention from your audience. Remember just because one audience set didn’t react well to a particular image, it doesn’t mean that the image is ineffective or unattractive. Audiences of different age groups, geographies and interests could react differently to the same image.

Leaving Your Ad On Auto Pilot

Not paying attention to how well your ad is performing could lead to you spending increased amounts on costs per conversion. This is especially important if your audience is highly targeted.  Your campaign will soon saturate your audience, making subsequent conversions unnecessarily expensive. I would recommend that you check in on your Facebook campaigns every few days (I check my clients daily Monday – Friday) to determine how well your ads are performing.

Check for factors like ad frequency, relevance score, click-through v/s conversion rates, number of leads and engagement rates.

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If you can’t afford to spend too much time on your Facebook campaign, you could also consider leveraging Facebook Automated Rules, which ensure that your campaigns will be automatically turned off once certain conditions (defined by you) are fulfilled.

Create automated rules for one or several campaigns so you can be notified when your campaign starts yielding lower results, and keep costs under control.

Succeeding with Facebook Advertising requires a decent amount of patience and willingness to persevere. It also requires you to keep tweaking and experimenting with your ad sets and audiences until you’ve found the correct format that works best for your business.

[thrive_testimonial name=”Andy Wake” company=”Boxercise” image=””]We have been using Claire Hunter to manage our Facebook advertising campaigns for several months now and can recommend her services without reservation. From design to split testing and comparing the campaign results, liasing with our web designer to apply tracking pixels and reporting those back to us and then adjusting the campaigns accordingly Claire has managed these for us thus taking over a very difficult part of our marketing and making it easy for us. This once frustrating , constantly changing and confusing job is now done by an expert who understand the Fitness Industry freeing up our time to concentrate on looking after our customers. Thanks Claire![/thrive_testimonial]


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These are two of the most common reasons I see why your  Facebook Ads aren’t converting. Follow the tips in todays blog and hopefully you should see an improvement.

Join my  Facebook Advertising School Facebook Group for more tips on improving your ad campaigns. 




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