Have you heard about Pokemon
Unless you have been hiding under a rock for the last couple of weeks you will have most likely have heard of the latest craze pokemon go!
Pokémon is a Nintendo franchise that launched in the 1990s. In its world, “trainers” travel the world to catch varied monsters called Pokémon — rats, dragons, and more — and use these critters to fight each other. The trainer’s goal is to “catch ’em all,” as the franchise’s slogan suggests, and become a Pokémon master by defeating prestigious trainers known as gym leaders and Elite Four.
So what is Pokémon Go? Unlike previous Pokémon games, it’s not for Nintendo’s handheld consoles; it’s a free download for Android and iOS devices. It also doesn’t play at all like previous Pokémon games: Although the goal is still to catch ’em all, Pokémon Go is an augmented reality game — it mixes real-world elements with the game.
The main thing is Pokémon Go uses your phone’s GPS to decide which Pokémon appear in the game. If you’re at the park, more bug and grass types appear. If you’re by a lake, more water types appear. If it’s night, more nocturnal ghost and fairy types do. So you have to walk, hop, skip or jump your way around town looking for them. Good for fitness right? I’ll carry on with the fitness theme.
Pokémon Go also has gyms — where you can fight gym leaders (I probably would like this to happen in real life to be fair but thats another blog post on my feelings towards large chain gyms and how they treat their instructors and personal trainers) — and PokéStops based on real-world locations, which create hubs where players can meet. (You can buy, with real money, items to lure Pokémon to these stops; that’s how Niantic, the game’s developer make their money as the game is free). Look out for them opening the doors to advertise your service as ads very soon!
So this got me thinking, what if you are located next to one of these pokestops where the pokemons lurk and how you could attract business to your premises. After a chat with an old friend/class member of mine from my fitness instructing days who was asking me my thoughts I thought I would do a little bit of research.
So if you are located right next to a pokestop why not cash in on this? After researching for a few hours I cam across this article.
So in essence you set up a lure. This will attract pokemons to your location in the game and then people will arrive to catch the pokemon. So suddenly there are a load of people outside your premises so what do you do with them? So I got to thinking well if you were a coffee shop or a bar why not put a board outside with something like, “Thirsty after chasing all those pesky pokemons? Why not refresh yourself in our pokestation with todays special”.
I also got to thinking, you have to be reasonably fit to be running around town chasing all these pokemons right?! What if your gym or bootcamp was next to a pokestop and you could get them into your gym or bootcamp? I would be:
- Applying for a snapchat geofilter and snapping that theres pokemons near your premises for next 30 minutes
- Tweeting that you have pokemons nearby
- Posting it on your profile
This led me to a further experiment. What if you had a product or a service that would interest pokemon players? For instance
- A cafe
- A bar
- A gym
- A sportwear retailer
So off I went to Facebook Advertising to see what I could find. Unfortunately at the time of writing this “PokemonGo” is not listed as a Facebook interest group. I’m going to keep my eyes peeled on this one. What I would like to do is
- Target people in a set location
- They will be aged 18-40
- They will be interested in PokemonGo
- They will own Android or IOS devices
Sadly that experiment failed at point 3!
Claire is a Facebook Advertising Expert currently living the dream lifestyle in a mountain village somewhere in Crete. She has set up thousands of successful ad campaigns on behalf of her growing list of clients. Catch her on Twitter with her daily musings on life, business and random nonsense. She might post the odd Social Media Tip too