New Facebook ad objective: Local awareness
Small businesses wanting to target Facebook users closer to them have a new advertising objective: Local awareness.
Facebook announced this feature today, giving marketers the ability to target users who are within a certain radius of the business’ address:
For many local business owners, marketing is just one of the many duties they must tackle every day. That’s why we built a new feature to make advertising for local businesses easier and more effective — local awareness ads.
With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area.
Read more here https://www.insidefacebook.com/2014/10/07/new-facebook-ad-objective-local-awareness/
Google+ Says It’s Thriving But Refuses To Give User Figures
It’s been nearly a year since the network updated its user numbers, but David Besbris, Google’s new head of social, says the company’s commitment to the network is strong.
Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the emphasis on privacy, the top-notch photo tools and the state-of-the-art multi-party video conferencing. Besbris, in an interview published today by Re/code, said hundreds of millions of people are using the Google+ mobile app.
But he declined to disclose the number of active Google+ users, meaning that it’s been nearly a year since Google released updated figures for the prime growth-measuring metric in the digital marketplace. Google used to update the figure regularly — once claiming it was the “fastest-growing network thingy ever” — but after announcing 540 million monthly active users, 300 million in the Google+ stream during a special Google+ event last October, the company has gone quiet.
That informational vacuum has been filled by chatter about the decline and possible fall of Google+ as a viable Google product, speculation that gained momentum in April when Google+ founding father Vic Gundotra abruptly left the company.
Read more here >> https://marketingland.com/googles-head-social-says-google-stay-102873
LinkedIn Now Shows How You Sparked That Engagement
New feature on “Who’s Viewed Your Profile” page gives insights about what led to specific interactions.
Read more here >> https://marketingland.com/linkedin-adds-insights-profile-tracking-102640
Did you check out the new ad free social media platform Ello yet? I’m not entirely sold on it. Saying that I wasn’t sold on Facebook when it first appeared, I was very much a myspace devotee and here I am a Facebook Ads Expert. So I think I shall persevere a bit longer!!
Have you tried it? What do you think? I would love to hear from you in the comments below.
Thats it from me this week as I am doing last minute prepping for a holiday in Greece next week and trying to tie up loose ends,sort clients out,wash,iron,pack (this will be a last minute job as always), must no forget to pack chargers and headphones!!
The Social Media Concierge
Social Media Marketing Expert